2022 – 2024Enhancing Alohi’s Visual Identity
SaaS tech startup • 11-50 employees • 3 products • 4 million users worldwideAt Alohi, I occasionally collaborated with a freelance illustrator to elevate our visual identity and create visuals that represented our products in a professional yet simple format.
My role & contributions
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I provided clear project prompts and creative briefs to the illustrator, ensuring the artwork aligned with our brand guidelines and messaging.
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I worked closely with the illustrator, refining concepts and ideas to ensure the visuals effectively communicated our products’ features and benefits.
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The illustrations served as a cohesive element in Alohi’s visual identity, contributing to a more engaging and polished presentation of our products.
Outcome
Attached are a few curated examples of the illustrations developed under my creative direction, chosen to highlight key aspects of Alohi’s refreshed visual identity and how our products were represented in a professional, engaging manner.
