2022 – 2024Campaigns & Performance Optimization at Alohi
SaaS tech startup • 11-50 employees • 3 products • 4 million users worldwideI managed multichannel digital marketing campaigns to support product launches and brand awareness initiatives. My work combined creative content development with data-driven strategy to ensure measurable results and continuous improvement.
My role & contributions
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I developed and executed marketing campaigns across email, blogs, and landing pages.
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Using tools like GA4, Ahrefs, and Trello, I tracked key performance metrics and created detailed reports to inform decision-making.
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I collaborated with cross-functional teams to share insights from campaign performance, enabling informed discussions about marketing strategies and business goals.
Outcome
I consistently delivered measurable results in my previous role, including achieving an increase in open rate for email campaigns.
Collaborating with my team, I boosted SEO performance by integrating high-impact keywords identified through Ahrefs, leading to an increase in organic traffic within three months.
Additionally, I streamlined campaign workflows by implementing a Trello-based tracking system, enhancing efficiency and ensuring timely delivery of assets across teams.