VIP Program Lead for Zurich Art Weekend
2025Non-profit • 2-10 employees • 57 VIP events3-days of curated program of exhibitions and events, where artists, curators, collectors, and enthusiasts come together to experience the international contemporary art scene in Zurich, Switzerland.
As VIP Program Lead for the 2025 8th edition of Zurich Art Weekend, I developed and carried out a curated program of intimate encounters ranging from private collection visits to artist-led conversations and guided tours, designed to offer guests a thoughtful entry into Zurich’s contemporary art landscape.
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Vernissage at Migros Museum: Accumulation – On Collecting, Growth and Excess, Second Sequence
Art Talks at Luma Westbau: Environmental Resonances: Hans Ulrich Obrist & Cornelia Parker
Concert: Tonhalle-Orchester Zürich with Zurich Jazz Orchestra
Vernissage at Galerie Tschudi: 'ŠAKOTIS' by Augustas Serapinas
VIP Mobility Partner Stations at Kunsthaus
Alexandra Bachzetsis performing "Undressed (2005)" at VIP Gala Dinner at Kunsthaus
Performance at Migros Museum: 'Les Lobbys Auront-Ils La Peau des Abeilles?' with artist Anne-Lise Coste (Uruk)
With 70+ participating venues—including leading museums, galleries, top universities, off-spaces and private collections—Zurich Art Weekend offers an exceptional three-day journey into the city’s dynamic contemporary art scene. It’s a key moment for collectors and art world professionals to gather, connect, and engage with a thoughtfully curated program of exhibitions and events.
VIP guests have access to a dedicated program of exclusive events—from artist studio visits and private collection tours to curated art walks, exhibition previews, and receptions—each designed to foster meaningful dialogue in an inspiring setting.
About the weekend
In close collaboration with esteemed collectors, and institutions, I shaped the strategic vision for the program, tending to both the curatorial intent and the finer details of guest engagement.
Across a fast-paced edition, I held space for moments of exchange, hospitality, and reflection, quiet gestures that anchored the weekend’s larger public momentum.
My role & contributions
Swatch Art Peace Hotel
Art Talks at Luma Westbau: Interdisciplinary Talks with artist Jeffrey Gibson, music director Paavo Järvi, & curator Abigail Winograd
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Press Lunch, Team
ZAW25 Advertising at Zurich Airport
VIP Gala Dinner at Kunsthaus
Vernissage at Migros Museum: Accumulation – On Collecting, Growth and Excess, Second Sequence
Guided Tour of Monster Chetwynd's 'The Trompe l’oeil Cleavage' with curator Raphael Gygax
Performance: Billy Morgan at jevouspropose
Löwenbraukunst
Volunteers team
Navigating the complexities of a city-wide VIP program meant adapting to fast-evolving logistics, last-minute changes, and the nuances of high-level guest relations.
From streamlining communication between venues and volunteers to enhancing the accessibility and clarity of our digital RSVP system, I identified gaps and proposed solutions that refined the behind-the-scenes flow of operations.
These challenges offered space to problem-solve with care, communicate under pressure, and prioritize experience design across every touchpoint. Above all, they invited me to listen attentively, respond with intention, and honor the quiet complexity behind what appears effortless to the public eye.